What is a Niche?





What is a Niche?niche-a-group-of-people

A niche is a group of people looking for the same products or services they have an interest in and therefore being in the market to find the answers for what they are looking for.

niche-automotiveWhat can be a Niche?

Everything under the sun can be a niche, using the alphabet from A – Z, like:

A = Automotive

Z = Zucchini recipe


How do I find the right Niche?

First, you need to know about the niche you have chosen. You need to be able to know the content it represents; also to improve and widen your knowledge about.

Nothing can be more devastating when you don’t know your stuff. The audience you are targeting with your niche isn’t dumb. They will sense it right away when someone isn’t really interested in a particular niche.

So, always choose a niche you are knowledgeable about and also have a passion for it.


Google Search will be your best Friend






To search for your niche and its targeted audience, meaning, what is your audience in your niche looking for? What does the competition do or perhaps even miss?

This is the part where you come in to find out by looking it up on Google.

In the Google search bar you will type in your niche’s name and some other keywords, like:

What are the best zucchini recipes?

How do I start a catering business from home?

Why is homeschooling my child a good idea?

Well, by now you got the idea.


keyword-researchWhen you search in Google you are doing Keyword Research

Keywords are very important when it comes to your chosen Niche and to find out, what you like to do with it and how the competition already is involved or what they might be missing.

How to type the right keyword for your niche into the Google search bar (see above) is very important. You need to know what your targeted audience is looking for.

Learn to play around to get more comfortable with it. See, what kind of keywords your competition is using.

Now, you know what is a Niche

You have learned by now what is a niche and how you narrow it down to find out what is it your niche is representing and what your targeted audience is looking for.

You do know your competition and act accordingly, meaning, taking advantage of what they might be missing. It will certainly lead to your business and personal success.


Everything can be a niche, you just need to know about it, have a passion for it. You do your due diligence of research, you do know about your existing competition and what you do offer, they don’t.

What comes next after you have chosen a Niche?

You create a stunning Website!wordpress-website

More about this topic here

Thanks, for watching the video and reading this post. If you have a question leave them below in the comment box, or go to my Contact Me page.

Always have an awesome day!






Author: Sylvia M.

Sylvia M. is a certified Holistic Energy Practitioner and started to work with alternative healing modalities like Reiki and Body Talk when she was still working as a Geriatric Nurse. However, to look after her ailing husband she had to make the decision and to leave the outside workforce. She is now working from home have learned the ABC of Affiliate Marketing through the platform Wealthy Affiliate. Sylvia is determined to give every "stay home woman" the same opportunity so they can too earning money from home.

4 thoughts on “What is a Niche?”

  1. Hey Silvia. Thanks for addressing this need. I see it crops up time and again, especially with the “newbies”. I had the same problem in trying to find the right niche when just starting and I know at the time I had no idea, or was going about it the wrong way.
    But you emphasize on narrowing your search, which I agree with you. Everything comes out clear as one progresses, thanks for the informative article.

  2. I like your explanation of what is a niche.

    Could you elaborate a bit more about whether a chosen niche is too broad or too narrow? It’s a question I see come up from time to time.

    1. Thanks, Marion for leaving a comment and for the question.
      To choose a niche you not only need to know about it, meaning, being very proficient about it. You also need to, when applicable, about the specifics.

      I.e. just talking about “weight loss”, in general, would be the broader part of this niche “weight loss”
      To narrow this niche down you could only focus on weight loss for women and perhaps narrow down this even more by writing about weight loss for women going through menopause.
      Then, there could be weight loss for men or even weight loss for children, which we do know about is a huge health concern in our modern days. To narrow it down, even more, you could be more specific about the age groups, i.e. weight loss for children between 3-10 years and than between 11-18 years.

      As you can see there are lots and lots of possibilities to narrow down a niche. It is always up to you what you like to communicate and how specific you like to be, always research your targeted audience.

      I hope this has helped you?
      Sylvia 🙂

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