What is a Niche?
A niche is a group of people looking for the same products or services they have an interest in and therefore being in the market to find the answers for what they are looking for.
What can be a Niche?
Everything under the sun can be a niche, using the alphabet from A – Z, like:
A = Automotive
Z = Zucchini recipe
How do I find the right Niche?
First, you need to know about the niche you have chosen. You need to be able to know the content it represents; also to improve and widen your knowledge about.
Nothing can be more devastating when you don’t know your stuff. The audience you are targeting with your niche isn’t dumb. They will sense it right away when someone isn’t really interested in a particular niche.
So, always choose a niche you are knowledgeable about and also have a passion for it.
Google Search will be your best Friend
To search for your niche and its targeted audience, meaning, what is your audience in your niche looking for? What does the competition do or perhaps even miss?
This is the part where you come in to find out by looking it up on Google.
In the Google search bar you will type in your niche’s name and some other keywords, like:
What are the best zucchini recipes?
How do I start a catering business from home?
Why is homeschooling my child a good idea?
Well, by now you got the idea.
When you search in Google you are doing Keyword Research
Keywords are very important when it comes to your chosen Niche and to find out, what you like to do with it and how the competition already is involved or what they might be missing.
How to type the right keyword for your niche into the Google search bar (see above) is very important. You need to know what your targeted audience is looking for.
Learn to play around to get more comfortable with it. See, what kind of keywords your competition is using.
Now, you know what is a Niche
You have learned by now what is a niche and how you narrow it down to find out what is it your niche is representing and what your targeted audience is looking for.
You do know your competition and act accordingly, meaning, taking advantage of what they might be missing. It will certainly lead to your business and personal success.
Everything can be a niche, you just need to know about it, have a passion for it. You do your due diligence of research, you do know about your existing competition and what you do offer, they don’t.
What comes next after you have chosen a Niche?
You create a stunning Website!
More about this topic here
Thanks, for watching the video and reading this post. If you have a question leave them below in the comment box, or go to my Contact Me page.
Always have an awesome day!